Media 100 Partners With Puffin Designs.

AMSTERDAM, The Netherlands--(BUSINESS WIRE)--Sept. 11, 1998--

-- Companies form Exclusive Distribution Agreement --

Media 100 Inc. (NASDAQ:MDEA), developer of the award-winning FINISH(tm) and MEDIA 100(R) digital video systems, today announces an exclusive worldwide distribution agreement with Puffin Designs to distribute and bundle, with select MEDIA 100 systems, Commotion LE, a new paint and effects tool for professional video and digital media artists from Puffin. Beginning in October 1998, Commotion LE will be exclusively available through Media 100's global distribution channel and will be bundled with all MEDIA 100 qxc, le, and lx digital video systems at no additional cost to the end user.

"MEDIA 100 and Commotion LE are a powerful video and effects package for production professionals," said Sue Imhoff, Product Marketing Manager. "Commotion LE's real-time paint and effects capabilities, along with MEDIA 100's real-time editing tools, give users the most robust and affordable professional environment in which to complete professional-quality projects."

"This partnership allows both Media 100 and Puffin to make our products accessible to a broader group of video and digital media professionals than ever before," said Forest Key, President of Puffin Designs. "Tens of thousands of individuals are producing high-quality video on the desktop and MEDIA 100 with Commotion LE gives them access to rich paint and effects capabilities often found only on expensive workstation solutions."

Commotion LE includes many of the powerful features included in Puffin's award winning Commotion(tm) package and is the first product under $1,000 to bring real-time paint over time, full motion D1 resolution playback (up to 720 x 486 NTSC, 720 x 576 PAL) and effects capabilities to the desktop. Commotion LE provides intuitive professional paint tools in a real-time environment that allows users to instantly experience their work. Artists can paint, clone, create effects and playback frames in real-time without sacrificing quality or speed.

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   Commotion LE features include:  --   Software playback -- full resolution playback for instant      feedback on effects  --   Professional brushes with a real-time brush maker for instant      adjustments  --   SuperClone(tm) brush to clone pixels from any frame or section of      a frame  --   Video field-based painting with the click of a button  --   AutoPaint for WriteOn and Wiggle effects  --   Filter Effects including image adjustment, keys, blurs, sharpen,      noise, and more  --   Rotospline Tool for the creation of animated mattes  --   Stroke spline shapes with any brush for vector-style painting  --   QuickTime 3 plug-in effects support    

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Pricing

Commotion LE will be available through Media 100's worldwide distribution channel for $795 USD beginning in October, 1998. Upgrades to the full-featured Commotion product will also be available from Media 100 for $1,895 USD.

About Puffin Designs

Puffin Designs is an industry-leading provider of effects tools made by and for professionals working in broadcast, film and video production environments. Commotion was developed by Puffin Designs founder Scott Squires, an award-winning Visual Effects Supervisor at Industrial Light and Magic, whose credits include Starship Troopers, The Mask and Dragonheart. Built to offer workstation functionality on the desktop, Commotion offers realtime paint, rotoscoping, motion tracking and playback for the moving picture. For more information about Puffin Designs, call (415) 331-4560 or browse to www.puffindesigns.com.

About Media 100 Inc.

Media 100 Inc. of Marlboro, Mass., USA is a public company (NASDAQ:MDEA) focusing solely on the digital media marketplace. Since 1993, its award-winning Media 100 and Finish digital video systems have redefined the digital video industry by making program creation simpler and more affordable. With over 19,000 systems installed in more than 50 countries worldwide, Media 100 digital video systems are used in the creation of programs for broadcast, video, animation, multimedia, CD-ROM and the Internet. For more information, visit www.media100.com.

Media 100 is a registered trademark and Finish is a trademark of Media 100 Inc. All other products and brand names are trademarks or registered trademarks of their respective holders. All specifications are subject to change.

      CONTACT: Media 100 Inc.               Stacey Hurwitz               508/303-4781               shurwitz@media100.com